sponsored by ProtoCall One
Recognising a specific campaign which has successfully connected with its target audience at a local or national level. Evidence of the campaigns aims & objectives, target audience, execution and success measurement should be included in your entry statement. Open to Local Authorities and Central Government departments.

2011 Winner: Durham County Council - Safeguarding Adults Campaign
The ‘See it, Report it’ campaign was developed to create a greater public understanding of vulnerable people who are neglected, abused or taken advantage of. The two-week campaign featured stories based on real-life experiences, directing people to a newly-created regional website (www.safeguardingadultsne.com) and designated 0844 number to report abuse. Funded externally by the Regional Improvement and Efficiency Partnership (RIEP), the campaign highlights the benefits of partnership working.

Commended: Avon and Somerset Police - Senior Citizen Liaison Team
The Senior Citizen Liaison Team (SCLT) is a policing and social inclusion project established to target the older adult population, and was formed by police officers & staff who carry out their duties on a voluntary basis. Its Senior Siren publication is entirely funded by corporate sponsorship. It boasts a readership of 10,000+ and is now three times larger than when it started. Working in close partnership with many agencies has assisted the SCLT to grow from a small community based project to a city-wide service.

Commended: Greater Manchester Waste Disposal Authority - Love Food Hate Waste
The Greater Manchester Waste Disposal Authority (GMWDA) Love Food Hate Waste Partnership has successfully implemented the campaign across all ten districts of Greater Manchester. A variety of communication media and engagement activities were defined in order to reach the greatest number of residents.Year one focused on awareness raising, while year two focused on specific and active targeted engagement. Survey results indicate that more residents now take action to reduce their food waste, increasing from 37% prior to the campaign, up to 76.4% during the campaign.

Commended: London Borough of Hillingdon - Anti Social Behaviour Awareness Campaign
Anti Social Behaviour (ASB) is a term that many residents do not fully understand, leading to challenges when trying to raise the public’s perception of how the council is tackling the issue. Hillingdon set out to reduce the percentage of residents who feel that ASB is a problem and increase residents’ understanding of ASB. The campaign imagery originated from the notion that ASB has no place in Hillingdon. ‘Keeping anti-social behaviour out of the picture’ was developed as a tagline to complement the characters which were superimposed over real images of the borough.

Commended: Westminster City Council - Housing Renewal Campaign
Westminster City Council is faced with a significant challenge to offer a range of affordable housing and opportunities for work in the heart of London. In March 2010, the council launched its Housing Renewal Strategy. The communications team worked closely with the Neighbourhood Management Team to ensure that residents in the area are fully involved in developing the options. With such a lot at stake, this investment has offered good value for money, at £6.62 per household affected.