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sponsored by Big Green Book
This award will recognise what is judged to be the best council publication, produced either in magazine or newspaper format and distributed to residents on a regular basis. Criteria include design, content, journalism, corporate ID, plain english, social inclusion (demonstrating that diverse social groups have been considered in its content), print accessibility, print quality and cost-effectiveness.
 2011 Winner: Derbyshire County Council - b_line Youth Magazine
Derbyshire County Council expanded on its existing young persons’ travel and discount card (b_line) by launching a complimentary magazine, which features real-life stories about issues such as drugs, alcohol, domestic violence, eating disorders and problems with body image. These are backed up by non-judgemental contributions from local experts. The result is a publication that wouldn’t look out of place on a newsagent’s shelf.
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sponsored by Argent Media
Recognising the local authority that produces the most visually appealing publication. Criteria include creative and journalistic use of photography, colour, typesetting, print quality, print accessibility etc.
 2011 Winner: Ealing Council - Around Ealing
Around Ealing is a completely refreshed publication, with a switch to a more compact, ‘handbag-sized’ format (245mm x 190mm) and a change to 100% recycled paper, meeting the council’s drive for sustainability. The new format has helped a switch to more two-page feature spreads, improving the look and flow of the editorial. It has also allowed a larger pagination (48pp minimum) by balancing the weight ratio for distribution costs and has also meant a lower page rate for advertisers, which has encouraged sales. By clever use of column grids and a minor reduction in point size, the word count was hardly compromised.
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sponsored by Argent Media
Recognising the local authority publication that demonstrates a commitment to quality journalism and content that reflects the information needs of the target audience. Criteria include story/information selection, journalistic integrity, plain english, social inclusion, audience engagement and quality control.
 2011 Winner: East Riding of Yorkshire Council - Your East Riding
Given the decline in newspaper circulation figures and the fact that councils are now restricted to producing quarterly publications, up to 12 of the 32 pages of Your East Riding are localised to six defined areas of the East Riding. Residents feature heavily and there is a good mix of stories from across the council. Localised pages give local ward members a voice and visibility and events specific to that area are also highlighted. Members of the communications team write all the editorial in-house.
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sponsored by Argent Media
Recognising the Local Authority or Government Department that has demonstrated the most innovative use of print in communicating with citizens or the workforce.
2011 Winner: Vehicle and Operator Services Agency (VOSA) - staying legal materials
The Vehicle and Operator Services Agency (VOSA) has, for many years produced material aimed at operators for dissemination to their drivers. Research has shown that while operators want to read all the information that will affect their business, drivers just want to find out what they need to know in order to comply. VOSA’s design team developed an A3 folded pocket guide which focused on diagrams rather than words, and can be used by non English speaking drivers and those with lower levels of literacy. Printed on durable paper, the folded format mean that a driver can carry it in their cab. The pocket guide has been distributed to over 50,000 drivers in 4 months, with very positive feedback from industry in the UK and across the EU.
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