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sponsored by 2e2
Awarded to the Local Authority that is judged to have delivered the most successful all round communications strategy, incorporating Print, Public Relations, IT and Telecommunications. Points are awarded based on the overall judgement of entry statements in all award categories.
2011 Winner: Derbyshire County Council
This year, Derbyshire has demonstrated all round communications excellence. Shortlisted in four categories (Council Publication of the Year, Print Innovation, Contact Centre of the Year and Contact Centre Training), the Authority strives to provide residents with high quality contact points and accurate timely information on its services. Derbyshire’s PR campaigns have been used as examples of excellence in the wider public sector.
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sponsored by Best Companies
Recognising an individual in local or central government who has demonstrated outstanding achievements in communications, both internally and externally. Entries are accepted through nomination.
2011 Winner: Tina Chawner, Head of Change and IT Communications, HMRC
Tina Chawner became Head of HMRC’s IT Communications in 2008, at an early stage in her career. Dealing with controversial and sensitive campaigns, she has tirelessly directed her teams across disciplines towards encouraging senior leaders to accept their responsibilities as communicators, and driving a move to a more open culture. Prior to her appointment, the 1,300 people working in the IT department felt there were too many channels, that messages were inconsistent and had a low opinion of leadership communications. Within 12 months Tina made huge progress resolving these issues by centralising the communications resource to form a small, professionally trained team.
In October 2010 Tina’s role expanded to encompass all departmental communication about change as part of the biggest Change Programme in HMRC’s history.
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sponsored by Callcredit Information Group
Presented to the Local Authority or Government organisation that can demonstrate how its communications strategy has delivered measurable changes in public perception or customer behaviour and stands out as an example of best practice.
2011 Winner: Department for Work and Pensions - Personal Data Campaign
Following high profile data losses across Government, DWP developed a successful character driven campaign to build staff awareness, understanding of the consequences of non-compliance and essentially change their data security behaviours. Campaign branded messages featured across a mix of channels including a takeover of the DWP intranet homepage. Tailored image based merchandise for display at key points of risk was also produced.The campaign exceeded all expectations reporting 96% staff awareness of information security.
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